Тема: Sendhil Mullainathan: Solving social problems with a nudge.
Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems. Some of the problem-solving techniques developed and used in artificial intelligence , computer science , engineering , mathematics , or medicine are related to mental problem-solving techniques studied in psychology.
Considered the most complex of all intellectual functions, problem solving has been defined as a higher-order cognitive process that requires the modulation and control of more routine or fundamental skills.  Problem solving has two major domains: mathematical problem solving and personal problem solving where, in the second, some difficulty or barrier is encountered.